What makes a model? The more I work with models, the more I realize I am dealing with a much more complex equation than beauty = tall, thin, and pretty.
And why even use models? The answer is, of course, that the jewelry looks so much better when worn. But associating a “face” with a brand is a notoriously tricky business. Our customers (you!) are incredibly diverse, you represent a broad range of styles, ages, bodies, ethnicities, and social backgrounds. One face can never represent all of you. So by choosing one model, do we risk alienating you?
I suspect large corporations spend countless hours and dollars analyzing which face will best resonate with their customers. We, however, rely instead on our intuition and instinct. I have had the good fortune of meeting many of you in person, and have found that, despite our uniqueness; you aren’t so different from me! So I base my decisions on my own experience, which is this: I like to look at models that appear beautiful yet natural, glamorous yet approachable, sophisticated yet friendly – in essence, all the things I aspire to be, and on my good days, all the things I am!
I love looking at beautiful women in magazines – it inspires me to try new hair styles, pull my wardrobe together more creatively, and yes, occasionally, to exercise. But my experience with these models behind the scenes, without all the hair, makeup and fabulous clothes and jewelry has given me a new perspective. As with anyone we meet, those with remarkable lives and unique experiences are far more captivating then their most gorgeous picture could ever portray.
Our Model, Krysia, is a perfect example of a great model. Her looks are enviable, it's true, but it was her other interests that really captivated all of us at her photo shoot. It turns out she has quite interesting hobbies, including knife throwing and Capoeira, a Brazilian martial art, and she treated us to a an exhibition, which we photographed and share with you here. Capoeira was created by African slaves, in Brazil, approximately 400 yrs. ago as a martial art. Capoeira possesses a very unique style that brings together beauty and power, developing mental balance, physical conditioning, self-defense, music and a profound sense of art, all at once. Capoeira can be done by anyone of any age or size. More than a martial art, Capoeira is also a social event filled with tradition and history.Not up for knife throwing? Don't despair, the point is to nurture what we can control - our minds. Be exceptional, and you will attract exceptional people.
Working with Krysia has made the answer to my equation a bit clearer. I think it looks something like this: Beauty = Interesting, strong, and creative. Throw in some fabulous jewelry, and you are the most captivating woman in the room!
